Vancouver, BC, April 23, 2024 – Today Left On Friday, the premium active swimwear and lifestyle brand, unveiled its official national team uniforms designed for Canada’s women’s beach volleyball team for the 2024 Paris Olympics and Beach Pro Tour.
Left On Friday first announced a three-year partnership with Canada’s women’s beach volleyball teams in July 2022 to design and outfit the national teams with their official uniforms, bikinis and accessories as they compete for Canada at events all over the world. Left On Friday unveiled the national uniforms on their e-commerce and social channels today with a campaign featuring Volleyball Canada’s medal hopefuls, Melissa Humana-Paredes and Brandie Wilkerson.
“Since the beginning, Left On Friday was created to solve for women’s active lifestyles in their daily lives but also sports and athletics,” said Laura Low Ah Kee, Co-Founder of Left On Friday. “It’s been a dream come true to support and work with Volleyball Canada to design uniforms that are not only meant to enhance and support elite athletes’ performance but also look good while doing it. We can’t wait to see them in action on the world’s biggest stage this summer.”
As part of the brand’s partnership, Left On Friday worked with Volleyball Canada athletes to help inform the design of the national uniforms and incorporate their feedback into the final product. Using Left On Friday’s signature fabrics, the uniforms feature a one-shoulder design that allows for full freedom of movement in their serving arm, while offering compression and support in the chest, and showcases bold combinations of reds and white.
“Our swimwear is extremely technical when it comes to fabric, fit and function, so we already had a great foundation to work from,” said Shannon Savage, Co-Founder of Left On Friday who oversees design and product. “When approaching the uniforms, we had two key priorities: it was important that we deliver on the promise of comfort, which would in turn allow the athletes to focus entirely on their performance. Secondly, we want them to stand out in their big moment.”
This article is shared as part of our Fair Dealing Policy. For the original article, please visit: https://volleyball.ca/en/news/left-on-friday-unveils-2024-uniforms-for-canada-s-women-s-beach-volleyball-teams